Wholesale produce, fresh-cut, cheese and dairy for school nutrition programs, restaurants, healthcare kitchens and grocers across Southwest Virginia. Six days a week, with same-day service in Roanoke.
Call or email for pricing, item availability, or to set up an account.
What we deliver
These categories cover most of what our customers order week to week. Ask us for product information and we'll send the current list.
Apples, bananas, berries, grapes, citrus, melons, pineapple, peaches and avocados, by the case, the dozen or the pound.
Lettuce and leafy greens, tomatoes, peppers, onions, potatoes, carrots, celery, broccoli, cauliflower, cabbage, squash, cucumbers, mushrooms, asparagus, green beans and more.
Basil, cilantro, parsley, rosemary, thyme, mint, dill, sage and chives, plus items like leeks, fennel, shallots and ginger root.
Shredded and chopped lettuce, romaine and cabbage, tossed salad mixes, spring mix, shredded carrots, broccoli florets, peeled garlic and shallots. Prep work done before it reaches your kitchen.
American, cheddar, provolone, Swiss, mozzarella, Monterey Jack, parmesan, feta, blue cheese and cream cheese, in blocks, slices, shreds and crumbles.
Butter, heavy cream, half and half and sour cream, plus loose eggs by the dozen in medium, large and extra large.
Individually packaged fruit and snack items, sized for school service, grab-and-go and anywhere portion control matters.
Local peppers, grape tomatoes and sweet corn as the season allows, flagged on your order guide so you know what's local.
How we work
Need less than a full case? We'll break it. Pricing is all-in per item, with no separate delivery fee added on top of your order.
Six days a week across Southwest Virginia, with same-day service in Roanoke, on our own refrigerated trucks.
Locally grown items are marked on your order guide, so you can see what's local before you place the order.
Call and you get someone who knows your account, your order history, and what's coming in fresh this week.
School nutrition programs
We've supplied school systems across Southwest Virginia for decades. That means full foodservice produce for daily meal service, plus individually packaged fruit and snack items for grab-and-go and Fresh Fruit and Vegetable Program service.
Our story
The Najjum family started Roanoke Fruit and Produce to do one thing well: get fresh produce to the kitchens and grocers of the Roanoke Valley.
Five generations later, the same family still runs it — buying local, keeping the same relationships, and standing behind every delivery.
